“Industry sector-specific Market Opportunity -reports have been produced to gather contemporary insights on certain industry segments where we foresee much potential for European start-ups. The experts who generously provided their time and wisdom for the making of these reports were selected carefully, and thereby their insights represent the latest understanding of these sectors. 

One of the difficult things about building a start-up business is the gaps in the knowledge when you are relatively new to the industry. Typically only over time will one collect industry insight that will allow for sharp and truly well-informed strategic planning. Our interest in these reports was to offer start-ups a leap forward in this process, a ‘virtual push from the back’ if you will, by making the views of these experts available. We hope start-ups will read these reports with a keen eye, and take from the many insights those deemed most useful.”

“As a startup entrepreneur, having a clear understanding of your industry landscape is essential. It’s really not only about knowing your product or service, it's more about the market and its players, about the competitive environments, and where the biggest opportunity lies. That’s where we believe our market opportunity roadmap reports come in.

These reports consolidate data and insights from market analysis reports, stakeholder interviews, surveys, and validation events, creating a sort of market overview, and analyzing most essential business parameters, specifically tailored to help startups. By bringing together these resources we aim to assist startups with a time-consuming and often costly market analysis. Our roadmaps highlight potential growth areas, and strategic gaps within the industry and provide data needed to refine the business strategy.”