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Roadmap Reports

Market opportunity roadmap reports were developed as part of a broader initiative to
identify and capitalize on market opportunities within five different sectors:
Logistics, Sustainable Freight Transportation, AI-Powered Digital Services for Sustainable and Smart Cities, Large-scale Stationary, Energy Storage, Sustainable and Circular Construction.
The reports serve as a guide that maps out the market potential, challenges, and strategic actions necessary for the successful scaling of businesses.

Discover Key Industry Insights

Start Scaling: First Open Call For the D2XCEL Programme Is Now Live!

European deep tech and digital ventures focusing on Logistics | Sustainable Freight Transportation  | AI-Powered Digital Services for Sustainable and Smart Cities | Large-scale Stationary Energy Storage | Sustainable and Circular Construction

The Programme

Market Opportunities

The primary goal of the reports is to equip companies and stakeholders within the industry with the knowledge and tools needed to navigate the transition toward more efficient, sustainable, and competitive market positions. The main function of the reports is to highlight opportunities that the participating startups may have not recognized. It provides a structured approach to understanding market dynamics, customer needs, and emerging trends, thereby helping businesses position themselves effectively in the evolving marketplace.

Logistics

The logistics sector is evolving to meet growing e-commerce demands and the EU’s 2050 climate goals, driving the adoption of fossil-free technologies. AI, robotics, autonomous vehicles, digital twins, and sensor tech are automating operations, with these trends expected to flourish in the coming years. However, cybersecurity concerns are rising proportionally. The Logistics Roadmap Report offers key insights to navigate these trends and provides tools to scale sustainably and drive meaningful change.

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Sustainable Freight Transportation

Freight transportation is a major emitter of greenhouse gases, driving increasing regulatory pressure for decarbonization and alternative fuels, with governments pushing for ‘’green infrastructure’’. The Sustainable Freight Transportation report highlights trends like digital tools, autonomous vehicles, and last-mile delivery innovations across ports, warehouses, and air freight. It also explores how startups are positioning themselves as niche innovators and navigating uncertainties in the sector.

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AI-Powered Digital Services for Sustainable and Smart Cities

AI-powered digital services are transforming cities into smarter, more sustainable spaces. By collecting real-time data through IoT devices and smart sensors, and analyzing it with AI, cities can optimize logistics, transportation, pollution control, and infrastructure. More on this, along with insights into the risks and opportunities the sector presents for startups, explore the AI-Powered Digital Services for Sustainable and Smart Cities roadmap report.

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Large-scale Stationary Energy Storage

The large-scale stationary energy storage sector is rapidly evolving, driven by decentralization, technical advancements, and significant investments, aiming to enhance flexibility and reduce costs. While lithium-ion battery technology is widely adopted, its scalability faces challenges. The Large-Scale Stationary Energy Storage report highlights alternative technologies gaining momentum, as well as emerging regulatory and policy risks that need to be addressed.

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Sustainable and Circular Construction

The construction sector is the largest emitter of greenhouse gases, responsible for 37% of global emissions, mainly due to the carbon footprint of common materials. This highlights the need for sustainability and technological integration, with the rising use of IoT and AI for monitoring and predictive analytics, along with material recycling efforts. The Sustainable and Circular Construction report will guide you through key sustainability standards and barriers to startup opportunities in the sector.

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Key Figures from Data Collection

Key Figures from Data Collection

 

27

Stakeholder Interviews

 

71

Survey Responses Collected 

 

48

Business Models Analyzed

 

100+

Experts Assisting with Reports

Author Testimonials

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“Industry sector-specific Market Opportunity -reports have been produced to gather contemporary insights on certain industry segments where we foresee much potential for European start-ups. The experts who generously provided their time and wisdom for the making of these reports were selected carefully, and thereby their insights represent the latest understanding of these sectors. 
 
One of the difficult things about building a start-up business is the gaps in the knowledge when you are relatively new to the industry. Typically only over time will one collect industry insight that will allow for sharp and truly well-informed strategic planning. Our interest in these reports was to offer start-ups a leap forward in this process, a ‘virtual push from the back’ if you will, by making the views of these experts available. We hope start-ups will read these reports with a keen eye, and take from the many insights those deemed most useful.”
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Roy Nyberg
Start-up entrepreneur
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“As a startup entrepreneur, having a clear understanding of your industry landscape is essential. It’s really not only about knowing your product or service, it's more about the market and its players, about the competitive environments, and where the biggest opportunity lies. That’s where we believe our market opportunity roadmap reports come in.

These reports consolidate data and insights from market analysis reports, stakeholder interviews, surveys, and validation events, creating a sort of market overview, and analyzing most essential business parameters, specifically tailored to help startups. By bringing together these resources we aim to assist startups with a time-consuming and often costly market analysis. Our roadmaps highlight potential growth areas, and strategic gaps within the industry and provide data needed to refine the business strategy.”

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Nikita Akmaikin
Project Coordinator, Aalto Startup Center
This project has received funding from the European Union under grant agreement Nº101121100. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.
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