We are pleased to interview Elonroad, an innovative Swedish company that solves electrified mobility at every turn, founded by Dan Zethraeus, Karin Ebbinghaus, Kim Svedmark and Andreas Sörensen.

Their seamless EV charging solutions significantly decrease CO2 impact and lower the total cost of ownership, offering the flexibility to charge electric vehicles whether on the move or parked. Making the company a perfect partner for industries like logistics & delivery, ports, public roads, mines, etc.

Elonroad was recently named a winner in the Shipping category at the CMA CGM Startup Awards in partnership with La Tribune and BFM Business. The announcement was made by Rodolphe SAADE and Clara Chappaz, French Secretary of State for AI and Digital Technology, during the finale at the #AIMSummit in Marseille.

Elonroad is one of the 50 selected companies in Cohort 1 and part of the Sustainable Freight Transportation group.

What’s the biggest industry problem that you’re tackling and how? 

The biggest challenge we’re addressing is the need to reduce emissions in the transport sector, which accounts for nearly 20% of global emissions. While the electric vehicle (EV) charging market is projected to reach $250 billion by 2030, it faces critical hurdles like limited uptime, space constraints, and grid limitations associated with stationary chargers.
At Elonroad, we transform transportation with our continuous, on-the-go charging solution. Moving beyond traditional plug-in systems that often hamper efficiency, we’ve developed a conductive rail system embedded in roads. This allows vehicles to charge while moving and stationary, delivering up to 300 kW of power with 97% efficiency. Our technology incorporates smart IoT sensors and predictive algorithms to enhance real-time interactions, safety, and optimal charging for stakeholders like logistics hubs, ports, and beyond.
Our solution offers broad benefits for businesses electrifying their fleets:
Increased Uptime: Fleets can operate without frequent charging stops, maintaining productivity and reducing downtime.
Smaller Battery Requirements: Our system supports smaller battery packs with a total cost of ownership comparable to traditional fuel options, yielding substantial cost savings.
Space Efficiency: No need for dedicated charging space, allowing better use of existing infrastructure.
Reduced Maintenance Costs: Complies with current and future regulatory standards, reducing long-term maintenance expenses.
Lower Grid Investment: Electric rails are less costly than building extensive charging infrastructure, lowering overall investment in grid capacity.
Optimized Power Use: Our software intelligently manages power requirements, ensuring efficient energy use and reducing peak demand on the grid.
Currently, we’re collaborating with industry leaders across various sectors. This includes Bring, a leading logistics company that is testing our cable-free fast charger at its hub in Malmö, Sweden; AISIN, a major Japanese automotive component manufacturer; and VINCI, a global infrastructure and construction leader, with whom we’re building the first electric highway outside Paris.

What keeps you awake at night about your startup?

What keeps me awake at night is the drive to go faster. There’s an urgent, global need for electrification. While it’s understandable that implementing these solutions takes time and requires substantial investment, it’s frustrating to know that we have a solution—one that can address many challenges of transitioning to electrification, with additional positive environmental impacts, all without imposing major limitations on companies and people’s behaviors. It offers improvements.
Research by Rogstadius has demonstrated that electric road systems (ERS) could reduce CO₂ emissions from road transport by up to 70% in Europe. This reduction alone could be a significant driver in helping the EU meet its climate goals by 2050. The study highlights that electrifying just the most heavily used freight corridors could cut emissions substantially and decrease the demand for large-scale battery production, thus reducing the strain on critical raw materials. This underscores the importance of our work at Elonroad.
We’ve grown significantly, developing fantastic dynamic and static charging solutions to drive electrification forward. Certain areas, like ports and static charging for logistics companies, are taking off and providing great value to operators. However, dynamic charging solution/ERS relies partly on decisions from the public sector.
We recently began a pilot with Öresundsbron to engage private logistics companies interested in charging on the bridge. This solution becomes even more impactful for public roads when implemented at a larger scale—much like any major infrastructure investment. The first step is substantial; understandably, there’s a strong lock-in effect once the decision is made. This makes that leap challenging, but time is running out. Every ton of emissions brings us closer to the catastrophic impacts of climate change.
Rogstadius’ research strongly aligns with our vision at Elonroad: if we act now, electrification through ERS could soon make fossil fuels in the transport sector a thing of the past. I'm truly grateful for the companies leading by examples such as Bring, Elis, and Elmo.

In your wildest dreams, what would success look like for your company?

In my wildest dreams, Elonroad's solution is implemented globally, creating a world where energy can be streamed just as effortlessly as we stream music today. In this future, both light and heavy vehicles will be fully electric, and the infrastructure will not only be adaptable to emerging technologies like autonomous vehicles but also serve to support vital societal institutions. This enhanced infrastructure improves grid capacity while unlocking other exciting possibilities, such as earthquake detection and other advanced features.

In my grandest vision, our core technology expands beyond transportation, revolutionizing other sectors by streamlining energy use and fostering the development of energy communities. These communities would empower people to share and manage energy in innovative ways, making energy consumption smarter and more sustainable for all.

Our Open Call 2 is now live. We invite ventures operating in Supply Chain, Mobility, Energy, Circular Models, and Smart Cities to apply here.

Potential network stakeholders (investors, lead customers, mentors and supporting partners) are welcome to apply here.

This project has received funding from the European Union under grant agreement Nº101121100. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.