We are excited to introduce this spotlight feature: BuyCo, a  collaborative platform that simplifies container shipping for large-volume shippers.

Founded by Carl Lauron, CEO, and Geoffroy Willaume, SFO, BuyCo optimizes maritime shipping with a cloud-based platform that streamlines end-to-end shipment management, replacing outdated phone, email, and spreadsheet workflows.

BuyCo is one of the 50 selected companies in Cohort 1 and part of the Logistics group.

What’s the biggest industry problem that you’re tackling and how? 

The logistics and maritime transport industry is more complex than ever, with limited visibility, intricate regulations, and numerous manual processes. A single basic shipment can require up to 200 emails exchanged among stakeholders—often with additional complications along the way.

BuyCo’s mission is to modernize these outdated processes and bring container transportation into the digital age. Designed for large-volume importers and exporters, BuyCo connects all involved parties, simplifies and automates daily tasks, and increases visibility, transforming container shipping into a more efficient, transparent, and cost-effective operation.

What keeps you awake at night about your startup?

BuyCo is fully aware of the urgent need to address carbon emissions in shipping. Container shipping accounts for 3% of global carbon emissions, making the reduction of these emissions a critical priority for the industry. With government regulations tightening and emission taxes rising, these pressures are only set to increase.

Ultimately, reducing CO₂ is essential not only for the planet but also for organizations, as it leads to happier customers and lower costs. At BuyCo, we are dedicated to being a partner in this journey, providing effective tools based on accurate data to help shippers measure and reduce their container freight carbon footprint.

In your wildest dreams, what would success look like for your company?

Success for BuyCo looks like becoming the world-class leader in digital container shipping. We envision our platform as a benchmark of innovation, expertly adapting to industry changes and perfectly meeting customers' needs.

Additionally, we aim to make a significant impact by drastically reducing the carbon footprint of the shipping industry. By combining advanced technology with a strong commitment to sustainability, BuyCo will enhance efficiency and contribute positively to the environment, establishing ourselves as a trusted partner for eco-conscious shippers worldwide.

To support our growing network and its startups, we invite potential stakeholders (investors, lead customers, mentors, and supporting partners) to apply here.

This project has received funding from the European Union under grant agreement Nº101121100. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.