“Our technology enables industries to turn costs into profits by transforming mineral and biogenic waste streams into circular materials and building components.”
Georg Breitenberger, Co-Founder & CEO, ParaStruct
ParaStruct is an Austrian startup that transforms construction waste into circular, low-emission building materials, contributing to the decarbonization of the construction industry. Established in 2023 and headquartered in Innsbruck, its mission is to help companies enhance their sustainability performance whilst upcycling costly leftovers.
ParaStruct develops recyclable materials and products for the construction sector using digital manufacturing methods, such as 3D printing. Its business model combines cutting-edge material science with circular economy principles.
As Georg Breitenberger, Co-Founder and CEO of the company, explains: “We recycle cement from construction waste and transform industrial by-products like steel slag into high-performance, low-carbon building materials.”
Contract manufacturing allows the company to scale flexibly and focus on brand and technology leadership, delivering sustainable dry mixes directly to the construction market under its own label, thus minimizing CAPEX and maximizing market impact and control over innovation for its partners.
Since its establishment, ParaStruct has completed many development projects in collaboration with industry partners, creating value from waste for them, assisting them in turning costs into profits and achieving sustainability goals.
Parastruct’s journey has not been without challenges. Aligning their processes with industry standards and regulatory frameworks was identified as the main hurdle faced by the team.
As Georg noted: “A major challenge has been aligning our innovative recycling processes with existing industry standards and supply chains. Additionally, coordinating timelines with large partners and navigating regulatory uncertainties slowed down some pilot activities.”
Thanks to the perseverance of its team, ParaStruct has overcome challenges and has already made a significant impact in the construction sector, proving that circular, low-carbon construction materials can meet industry standards and performance expectations.
ParaStruct’s technology enables customers to reduce their carbon footprint by 80% and save up to 90% in resource use. “We've raised awareness about cement recycling and industrial by-product reuse, initiated collaborations with major players, and influenced the market narrative toward more sustainable material sourcing and production,” Georg added.
ParaStruct joined D2XCEL scaling program in September 2024. Since joining the program, the company has launched its first product and entered the US market. It also initiated investors discussions and secured funding from US investors.
Recognised globally for its innovation and contribution to circular economy, Parastruct has received multiple awards, including -among others- the EIT Circular Economy Prize and a Seal of Excellence by the European Commission.
*Note:
Our case studies section illustrates the concrete impact of the D2XCEL scaling programme on selected ventures. They were chosen through a structured process based on mentor and group manager nominations and pre-defined criteria, prioritising companies that demonstrated measurable progress, strong relevance to societal and industrial challenges, innovative approaches, and clear potential for scalability. Together, the cases demonstrate how tailored support, international connections, and structured mentoring are translated into real outcomes across diverse sectors.
This project has received funding from the European Union under grant agreement Nº101121100. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or the European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.